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Not the best ‘reflection’, Beeld

Thank you, Beeld for the free Origin Coffee ... but where's my paper?

Fresh Origin coffee ... great way to start the morning!

Dear Beeld

Contrary to the response I received this morning – by the lovely lady posted in the Ogilvy Cape Town foyer – that Capetonians want everything for free, I do believe that your complimentary offering of freshly brewed Origin coffee should have been accompanied by a free complimentary copy of your paper … surely that would be a better method of amplifying the reflection (‘beeld’ in Afrikaans), the reputation (‘beeld’ in Afrikaans), and image (‘beeld’ in Afrikaans) of your paper?

You see, I’m in PR and my job calls on me to be informed and to read the papers … all the papers, including Beeld. And I genuinely wanted to read your paper this morning … whilst sipping on the complimentary coffee you offered me.

Positioning a free-standing banner advertising the paper is simply not enough. In fact, the connection between reading the paper and coffee was there … but it lacked the paper!

So, my inquiring as to why we were not receiving a complimentary copy of your paper to accompany our complimentary coffee I think was a very valid point to make.

And further more, what’s with the cryptic coffee cup sleeve?

I’m doing a bit of a ‘koppie-krap’ trying to figure this one out …


In short, thank you for the coffee. It was fabzilicious and went down very well with my copy of the Mail & Guardian.

Kind regards,






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